Branded Invoice
An invoice is termed “branded” when it reflects branding elements. These branding elements include the company logo, theme, design, fonts, colors and so forth. The purpose of branding the invoice is to promote the business while giving a professional impression to the buyers. Next will be a discussion on the elements of branded invoices.
The Logo used in the Invoice
The logo used in the invoice is considered an essential aspect of visual communication. The following aspects make using the logo on the invoice more meaningful and relevant:
Simple but relevant
The basic purpose of a logo is brand recognition. Simple logos are easy to recognize and enables the recollection of the brand. In order to do this, the logo should be simple and yet, eye-catching. It is also highly advisable to make the logo consistent with the nature of the products and industry. Take for example, a logo for use in the food industry. In this situation, the logo should reflect the same, via food or items relevant to eating and health.
Color and theme
For consistency, the colors used in the logo should be the same as the color theme of your business or organisation. To bring some variety in the looks and designs, some gradient work can be included. In addition, the color theme must be compatible with the culture as well as target audience. For example, brands that are to attract children may be different to colors from brands that are selling formal shirts to men.
Memorable
A memorable logo leaves a lasting impression on the public. Hence, it is wise to choose a design that is attractive and easy to retain in the minds of the public.
Versatile and consistent
The choice of logo needs to be flexible enough to be used in different mediums. For example, the logo will be used on invoices, business cards, website and other business documents. This means that the logo should consistently be used across different mediums as it helps to build public trust.
The Fonts and Color Themes used in the Invoice
The fonts and themes used in the invoice must be consistent, catchy, memorable, easy to read while also reflecting professionalism.
Social Media Icons on the Invoice
Social media icons on the invoice are effective for building social signals. It further helps with brand exposure, customer engagement, marketing and promotion, trust building, customer connections and aligning the business with the psychological needs of the customer. It is an easy way to remain in connection with the customer once you have connected with them on social media platforms.
In addition to fonts and colors, additional factors play an essential role in the visual representation of the invoice. These factors include, branded layout and design of the invoice, customized message and slogan, marketing theme on the envelope, branded stamp, watermark and so on.
How to Create a Branded Invoice
Method 1: Use our simple invoice software
Method 2: Download a free customizable invoice template:
Invoicing tools: